Call for the Heifer “Black&White” Hero Dress-Up Day!
Dress in White, Black or Cow-like! Be an Anti-Poverty Hero to Save the Day!
With the mission of helping impoverished families become self-reliant in mainland China, Heifer is going to organize the very first “Heifer Black & White Hero Dress–Up Day” on 29th June, 2018. We would like to invite all students in Hong Kong to join and become the Heifer Hero to save the day – simply wear clothes in black, white or cow-like on that day. By doing so, we aim to raise the awareness and bring hope to needy families in rural China.
Despite the rapid development of China, poverty is still a grave issue in remote regions. According to the government’s figures, there are still 43 million people who earn less than 2,300 yuan annually. In the past 30 years, Heifer has lifted over 130 million rural Chinese families out of poverty, by providing them with livestock and training, and assisting them in setting up cooperatives and enterprises. The unique practice of “Passing on the Gift” – where recipients pass on the livestock’s offspring, or an equivalent of the initial grant for livestock purchase, to another needy families along with the skills and knowledge learnt. This is proved effective in boosting the farmers’ confidence while multiplying Heifer’s impact.
We are now calling for ALL teachers and students in Hong Kong to join the Hero Dress-Up Day! Let’s join hands to support the Yi people from Sichuan’s Liangshan in transforming their lives.