For families to achieve a sustainable livelihood over the long-term, we must improve the market competitiveness of their farm products by helping them directly engage in agribusiness activities other than production. When the Self-Help Groups become mature, Heifer helped grouped them together to form cooperatives so that the farmers can gain collective bargaining power, save production cost, and gather information on market demand. We also guide them to establish eco-friendly enterprises that suit the local conditions so that they can widen profit margins and build a stable source of income.
Heifer has helped establish 1,277 Self-Help Groups and 103 Cooperatives in China. Many have become reputable local brands, including Nanjiang yellow goats, Jiangjin eco-chickens, Huoshan black pigs, Longling yellow goats, and Shangri-La “watermelon” pigs.